Translation of "Sanoma" in English

Luen sanoma- ja aikakausilehtien lukijakolumnit.

I read the reader's column in newspapers and magazines.

Se kuitenkin sai minut lumoihinsa ja usein tuijotin sitä, ikään kuin siihen olisi kätketty syvempi sanoma.

However, it captivated me and I would stare often at it, as though there was a deeper message buried within.