Translation of "밈으로" in English

도킨스는 밈으로 보았어요

for Dawkins, that was considered a meme.

그래서 정치 메시지를 밈으로 옮기면

So, by translating political messages into memes,

밈으로 어떻게 돈을 벌죠? 어떻게 돌아가나요?

How do you make money from memes? How does that work?